As featured in the Swedish Chamber of Commerce for the UK.
Douglas the co-founder of Busi Jacobsohn was interviewed by the Link a summary of this interview is below.
East Sussex and the surrounding counties are becoming one of the fastest-growing wine regions in the world. Given the warming climate in southern Europe, the UK’s cold climate is seeing more and more French champagne producers extend their vineyards into Britain, which is a perfect example of why Britain is becoming one of the hot new contenders for the production of sparkling wine.
Douglas Jacobsohn describes the explanatory factors behind the geographical expansion of popular wine regions. “An increase in the temperature implies an excessive increase in sugar levels, which makes the wine too sweet. Sparkling wines are now better produced here than in Champagne”, Douglas explains.
The brand of Busi Jacobsohn is inspired by its Swedish-Italian cultural background. Douglas explains the Scandinavian heritage stands for high-standard design, culture, and quality, whereas the Italian background brings about an artistic element. “I see Sweden as a multicultural, talented, and creative country in many aspects. That is because of the influence of the foreign spices into the Swedish roots, which we use as a unique selling point”, Douglas describes.
Busi Jacobsohn have sustainable activities at their core and optimize the use of energy as well as ensuring chemical usage is kept to the bare minimum. “Solar energy is the main source of energy consumption. Also, we have not used any chemicals containing copper, which is common to use in preventing diseases in the vineyard. Copper is non-degradable, so it poisons the soils in the end. We have forbidden copper and do not use it at all”, Douglas says.
Quality and long term commitment are a key fundamental to Busi Jacobsohn, Douglas explains “we are involved in the process from A to Z. Since we are a family business, we do not have any equity holders or board of directors, so we can be long-term. This is a long-term commitment and we will only stand for top quality”.
Read the full article here.
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